How To Sell Without Selling

An alternative approach to grow revenue without a sales team.

This video is taken directly from my new training course for startup founders, appropriately called Startup Growth Blueprint. If you like this video, you’ll love the course. You can learn more about it here.

If you find sales hard or the idea of building a sales team makes you cringe, it turns out, there’s an alternative approach you can take to grow your revenue without building out a large, expensive sales team — and raising tens of millions of dollars to front load your sales expenses.

I call it the K.L.T.B. framework. It’s a simple framework which you can use to take customers along the journey of (K)nowing you, (L)iking you, (T)rusting you and then (B)uying from you.

It doesn’t require a sales team (just you and/or a few smart marketers) and is all about “reverse engineering” what your potential customers actually want — which is help solving a problem. It helps to always keep in mind that customers buy OUTCOMES, not products. And in most cases the outcome they want is to solve a problem.

So that’s what we need to do.

When I learned this framework it completely changed how I started to attract customers. Selling went from being painful to becoming a natural outcome that happened at the end of a very predictable “relationship building” process.
It would take me a few thousand words to explain the K.L.T.B. framework, so I’ve included a video instead. It’s only about 8 minutes and walks you through the entire framework with an example for a startup that sells fitness supplements online.

Watch the video above where I’ll walk you through it.

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